In an effort to secure a title sponsor prior to the start of the home season, BCCI is currently in direct talks with possible corporate partners, including Google Gemini, Spinny, and SBI Life, according to Cricbuzz. On September 27, West Indies will go to India for their season’s first home international.
Bids for the title sponsorship of India’s home international season must be submitted by August 13, 2026, according to the country’s cricket body. Because either no bidders came forward or the offers received fell short of expectations, there was no discernible interest from that procedure.
Approximately 35 home internationals, including 10 Tests, 12 ODIs, and 13 T20Is, are covered by the two-year new rights cycle, which ends on March 31, 2028. It is important to note that the Afghanistan Cricket Board has hosting rights for the three-match Twenty20 International series against Afghanistan in mid-September, hence it does not count toward the BCCI’s home international total for this time frame.
On July 20, 2026, BCCI released their Invitation to Tender, which was priced at INR 1 lakh and had an August 5 deadline for purchases. Among the companies who purchased the ITT were sports marketing firms GroupM, ITW, and Sporty Solutions.
For the title rights, what base price has the BCCI set?
The reserve price set by the BCCI is INR 4.85 crore per match, which is approximately 15.5% more than the INR 4.2 crore that IDFC First Bank, the current title sponsor, pays. In September 2023, IDFC First Bank obtained such rights.
The BCCI may make at least INR 171 crore from championship sponsorship alone over the course of two years at the base pricing. For comparison, IDFC First Bank spent over INR 231 crore over the course of the preceding cycle, which covered 55 home internationals.
What do associate partner rights mean?
BCCI released a Request for Quotation for Associate Partner Rights with a deadline of August 25, 2026, along with the title sponsorship process. According to the RFQ document:
A brand that operates in the same category as the title sponsor is ineligible to join as an associate partner because BCCI’s regulations clearly define a sector border between the two sponsorship tiers. The board is under pressure to finalise at least the title sponsorship agreement before West Indies arrive in India, given the home season opening is less than five weeks away.
